NEO BLASS

At ANAN, we not only treat precious metals, but also our uniquely blended brass material as one of our most important materials.

Our goal was to create an entirely new material that combines the warmth of gold with the strength of platinum.
This original brass was arrived at by working with skilled craftsmen to adjust the blend ratio in 0.1% increments.

It suppresses the redness and dullness seen in conventional brass,
We have achieved an elegant and sophisticated champagne gold glow that suits Japanese skin best.
We do not compromise on the quality of brass, but rather pursue beauty by paying careful attention to quality, color, luster, and durability.

This special material has been given the name "NEOBRASS" and established as ANAN's own "material brand."
This is our answer to allowing people to enjoy the same quality of aesthetic beauty as high-end jewelry more freely and more closely.

Delicacy and strength, quality and freedom.
While allowing opposing charms to coexist, he creates infinite expressions with a sensibility that is unconstrained yet particular.
ANAN hopes that its jewelry will bring out the individuality and beauty of the wearer more freely and boldly.